Ascent is a private 1:1 intensive - for exited professionals who want to convert their career capital to entrepreneurial momentum.
Restricted to senior professionals who've left employment. A small number of clients at a time.
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Here's The Problem...
You’ve done the hard part - leaving employment. Now you’re out there on your own - and it’s harder than you thought.
The targets that once drove you feel meaningless. The structure that used to hold you up now gets in the way. And the version of success you spent decades refining doesn’t fit the person you’re becoming.
You haven't lost your edge. You’re simply running the same playbook in a game that has changed.
Inside your organisation, your instincts made you unstoppable. Outside, they're your biggest constraint.
That’s not a motivation problem. It’s an architecture problem. You can’t fix it by working harder inside an old design.
You’ve outgrown the old playbook - but the new one hasn’t been written yet.
Ascent is the bridge that will get you there.
It gives you the framework to turn your expertise into a relevant, commercially valuable business that fits your next chapter.
We rebuild how you position, price, sell and lead, so you carry your credibility forward - instead of leaving your expertise at the door.
Introducing The Confident Founder Reset
The result: a business that reflects the authority you’ve worked so hard to build.
Six months from now, you’ll be known for one thing.
Premium clients come to you already knowing what you do, and what that costs — and they don’t blink at the number.
You’ve ended the experiments that put the stability you’ve worked so hard for at risk.
Your income has multiplied — exceeding your former salary band and someone else’s definition of your worth.
When peers from your previous world ask you what you’re doing now, you’ll answer them in one sentence.
They’ll get it right away — because your next chapter will be as clear to you as the career you left behind.
Introducing The Confident Founder Reset
The result: a business that reflects the authority you’ve worked so hard to build.
Six months from now, you’ll be known for one thing.
Premium clients come to you already knowing what you do, and what that costs — and they don’t blink at the number.
You’ve ended the experiments that put the stability you’ve worked so hard for at risk.
Your income has multiplied — exceeding your former salary band and someone else’s definition of your worth.
When peers from your previous world ask you what you’re doing now, you’ll answer them in one sentence.
They’ll get it right away — because your next chapter will be as clear to you as the career you left behind.
That’s the difference between leaving employment and becoming the architect of your limitless future.
Gain the clarity, strategy and momentum to achieve your goals — without years of costly trial and error.
You left for a reason. Now it’s time to build what you left for.
You didn’t walk away to recreate your old role, badged differently. You left to create something that finally feels like yours.
The network and the expertise are already there. What’s missing is the architecture — the way of packaging, pricing and selling it that turns this into a business that works.
That’s what we’ll do together in Ascent. One-to-one support, to build this properly.
Ascent is for exited high performers who know their problem is architecture, not execution.
✅ You want this solved at a structural level - so the business you’re building today exceeds the calibre of the career that drove it.
✅ You’re done patching the surface level stuff, and are ready to build momentum in months, not years.
This is not for you, however, if you're:
❌ Still wondering whether to start a business,
❌ Chasing a quick fix that will put you on a beach in Bali within 2 weeks,
❌ Or betting that a few podcasts and AI will close the gap for you.
Applications are review ed personally. Places are intentionally limited.
About Jane Bayler
Jane is a business growth and brand strategist with a high-level background in global media and entertainment. After developing brands such as British Airways, Discovery Networks, Coca-Cola and ITV, she grew a London based brand identity business from £1-6M in under 2 years and sold it to US communications group Interpublic. She then rose to become MD of one of the foremost brand consultancies in the world: FutureBrand.
Today, Jane helps former career professionals rapidly grow their businesses, fulfil their purpose and make an impact in the world.
Clients say
“As a procurement consultant, I carefully track my metrics. I was amazed to realize I'd achieved a 26x return on my investment after working with Jane. If you’re on the fence and wondering whether to work with her too, all I can say is - just do it!”
Keith Wright, Procurement Consultant, Improving Margins & Commercial Performance
"Jane's ability to understand my vision and also the story behind it helped me connect powerfully and authentically with my audience. Her warmth, empathy and generosity sets her apart. She made it so easy for me to implement the strategies we chose."
Julia Pizzichemi, Midlife Health / Wellbeing Coach, Host of the Unleash Your Inner Athlete Podcast
"I approached Jane after deciding to launch my own consultancy instead of pursuing another corporate role. I quickly shaped my offer and go-to-market strategy, and acquired my first client faster than I'd thought possible. Jane gave me the confidence to keep going and push past all my challenges as they arose."
Gemma Jones, Founder, Stella CX, Customer Experience Consultant
“The transition from my medical career to integrative and holistic health coaching threw up a confusing array of options, especially in the field of marketing. I am infinitely grateful for the excellent guidance and advice I received from Jane. My independent practice is now thriving beyond the point I could have dreamed possible.”
Ashvy Bhardwaj, Functional Medicine Doctor Tackling Root Causes Of Chronic Disease
"With a milestone goal in mind, I approached Jane to make myself more visible and valuable in my sector. I found her to be extremely competent, talented and professional, skilfully steering me through my many challenges to achieve the outcome I had approached her for."
Simon Wright, Patent Attorney, BioTech and Life Sciences, President CIPA
“As a client of Jane’s, I couldn’t recommend her more highly. Working with her was inspiring and energising. Her communication was clear, and she was respectful, patient and encouraging. Jane's support in helping me grow my coaching practice for newly qualified pharmacists was invaluable."
Dipal Patel, Clinical Pharmacist and Educator, Mentor for Newly Qualified Pharmacists
“After a long corporate career in retail and visual merchandising, the transition to selling my own services felt overwhelming at first. With Jane's support, I found my direction, my voice and my passion. The business I run today excites and inspires me daily. I have never looked back."
Kier Adair, Brand Photographer, Visibility Expert, Founder of Speak and Shine
“We engaged Jane and her team to help us take the Exit Club to market. I have been so impressed with both her professionalism and talents. If you want to elevate your influence and credibility and develop a compelling brand that appeals to high-value clients, look no further. Jane and her team are for you."
John Sweeney, Co-Founder, Exit Club, Revenue Growth Support, Business Exit Services
“As a client of Jane’s, I can absolutely testify that her decades of expertise in both brand marketing and business growth shines through in her advice and support. Jane sees below the surface, recognising things you have missed in yourself, stops you wasting time on ineffective and outdated strategies and puts you on track for the growth you need. Her guidance was invaluable."
Debbi Richens, The Relationship Phoenix, Grief & Emotional Healing for Men & Women in Transition
“Jane provided expert guidance on how to raise funds for my property projects. She helped me understand how to approach the right investors, communicate the value of my work and identify those who were unlikely to be a good fit. The clarity and confidence I gained was invaluable. I highly recommend Jane's services to those looking for strategic guidance and practical support to move their business or projects forward."
Stuart Hulland, Multi-Award Winning Property Developer, Main Contractor, Helping HNW Investors Gain Great Returns On Capital
“I am now fully booked with a waitlist for my ADHD coaching and virtual assistant services, and I credit Jane’s powerful support for these transformational results. Her team are amazing and saved me months of complicated trial and error too.”
Max Lawrence, ADHD Business Coach, Transforming Performance For Busy Brains
“We tried many ways to generate business, and the results we achieved with Jane were so much better. Our calendar quickly filled with prospects who were ready to buy, without us having to convince them of the value of our offer. Engage with Jane. Your future self will thank you for it.”
Stephen Sacks, Founder, Funding Nav, Business Finance / M&A Funding, Author, Keynote Speaker
“When I decided to reposition my brand and develop an effective inbound strategy, I chose Jane for support. I was drawn by her friendly, authentic approach. She totally gets brand and content strategy and is a delight to work with. I would recommend Jane to anyone who wants to up their game and build a business that works."
Matt Stone, Leadership Coach, Friction Fixer, CEO BehavioralIOS
“Jane is incredibly knowledgeable, and her resources were invaluable. She was very generous with her time and advice and guided me seamlessly through her programme, which gave me all the help I needed to succeed. I thoroughly enjoyed working with her, and I’m sure you will too. I would highly recommended Jane.”
Kate Mercer, CEO Teamworks, Helping Employee Owned Businesses Thrive
“Jane added a lot of value very quickly to our insurance software business. She has vast marketing and branding experience and is technically sharp. She is the kind of person you’d love to deal with, whose time and insights are always productively given.”
Simon Pollack, CEO Sybil Tech, Managing Director Calibrant Insurance
"Jane offers fantastic experience in developing and packaging technology start-up ventures for success. Her support helped me transition from engineer to inventor, with the clarity and focus I need to succeed. I strongly recommend her programme and services."
Kevin Moat, Executive Advisor, Founder, Proven State Technology
"Jane helped me combine my values and expertise into a clear, compelling narrative. Her empathy, strategic focus and exceptional communication skills really stood out. I recommend her to anyone looking to clarify their brand, amplify their expertise or transition to something new."
James Cuss, Managing Director, SaaS Rocket. Growing Professional Training Businesses
"Jane is a fantastic professional with an incredible amount of experience, competence and knowledge in the realm of marketing, branding, sales, lead generation and conversion. Having exited a long banking career, Jane taught me how to engage, interact and close deals with the right clients for me. I wholeheartedly recommend her."
Gianpaolo Parodi, Wealth Advisor, Specialist in Intergenerational Wealth Transfer
"I needed to pivot my offer, but having tried several people who fell short of my requirements, I was doubtful as to whether I would find somebody that "got it" and "got me". In contrast, Jane brought incredible value, insight and clarity from our very first conversation, helping me make progress and get out of my own way with every session. My only regret is that I didn't meet her sooner!"
Colin Bell, Productivity Coach, Helping Athletes and High Performers Focus On What Matters
"Jane has impressive expertise in marketing and understood my growth objectives and needs. She showed me how to clarify my message for an online audience and systemise my growth through the creation of online assets and ecosystems. I really valued her clear instructions, her warm and empathetic manner, and step-by-step guidance, which enabled me to achieve the outcome I wanted. Highly recommended."
Ijaz Akram, Founder, Mindmix, 5X CTO, Helping CEOs, Boards & Investors Make Confident AI & Technology Decisions
Want to talk this through personally?
Let's chat on WhatsApp.